Objeto y género

El diseño de empaque del juguete y su relación con los estereotipos de género

noviembre 8, 2014investigación en diseño, papers

Héctor Adrián Luevano Torres,  Profesor, Licenciado en Diseño y Comunicación Visual en la Escuela Nacional de Artes Pláticas, desde la Universidad Nacional Autónoma de México propone el análisis titulado: «El diseño de empaque del juguete y su relación con los estereotipos de género». Allí documenta con un estudio de caso, analiza, y propone cuestionar la labor del diseñador y el diseño respecto a el panorama que estamos ofreciendo a niñas y niños en su propia construcción de género. Las grandes corporaciones del juguete manipulan, estereotipan, segregan y brindan modelos distanciados de la realidad, de la feminidad y de la masculinidad. La multinacional Mattel, gigante de la industria del juguete impone, por la fuerza del mercado, juguetes para niñas y niños que tergiversan los roles que están en capacidad de asumir y quieren ellas y ellos.

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